The equivalent of modern day brand marks – sigils were commonly used to give a visual representation to a particular group – in this case, the different Houses feuding for the iron throne.Īs well as incest, dwarfism and king slaying, the Lannisters, the family everyone loves to hate, are known for having hefty amounts of cash thanks to the gold mines that lie under their stronghold at Casterly Rock.Īs the saying goes, when you’ve got it – flaunt it, and that’s exactly what the Lannisters do with their house sigil – a gold lion on a crimson background. Seeing as the series has struck a particular chord with the design community, we thought it only right to cast an aesthetic eye over each of the Houses’ sigils to see who’s doing things right in the seven kingdoms when it comes to brand design and communication. Fans of the HBO show are drooling in anticipation for the next chapter of this multifaceted mythical story of struggle to unfold. As you will probably know, the new series of Game of Thrones hits our screens again later this week.